Last Updated: February 12, 2026
Privacy Policy
This Privacy Policy explains how Common Pattern (“we”, “us”, “our”) collects, uses, shares, and protects personal data when you use our Website and Services.
01. Who We Are
Common Pattern (“we”, “us”, “our”) refers to the operator of this Website and Services.
Legal name: Common Pattern
Email: contact@commonpattern.com
Phone: +91 93634 00648
02. Roles: Controller and Processor
Website enquiries and our own operations: We act as the data controller for personal data collected through the Website and our business operations.
Software Services provided to business customers: Where we process personal data on behalf of an organisation using our Software Services (for example, where your organisation stores end-user/customer/member records), the organisation is the controller and we are the processor. In that case, we process that personal data only on the controller’s instructions to provide the Services.
03. Personal Data We Collect
We collect personal data in three main ways:
A) Information you provide
Name, email address, phone number, organisation, and role.
Messages you send via forms, email, WhatsApp, or other channels.
Workshop registration details.
Billing details (such as billing name, invoice details, tax info). Payment card details are typically processed by our payment providers rather than stored by us.
B) Information collected automatically
IP address, device type, browser type, operating system.
Approximate location (derived from IP).
Pages viewed, referral source, timestamps, and basic usage analytics.
C) Information processed in our Software Services
Depending on the product, we may process:
Account information and authentication data.
Usage logs and audit records (e.g., actions taken within the product).
Customer Content you upload or enter (which may include personal data relating to your users, customers, or members).
04. How We Use Personal Data
We use personal data to:
Provide and operate the Website and Services.
Respond to enquiries and provide customer support.
Run Workshops and communicate logistics.
Process payments, send invoices/receipts, and maintain accounting records.
Monitor, secure, and maintain the Services (including preventing fraud/abuse).
Improve performance, reliability, and user experience.
Send service notices (security, billing, operational updates).
Send marketing communications where permitted (you can opt out at any time).
05. Legal Bases for Processing (where relevant)
We process personal data based on:
Contract necessity (to deliver Services you request or purchase).
Legitimate interests (operating, improving, and securing Services, preventing abuse, and responding to enquiries).
Consent (where required for certain cookies/marketing).
Legal obligations (tax, accounting, compliance, and lawful requests).
06. Cookies and Similar Technologies
We may use cookies and similar technologies for:
essential site functionality;
analytics to understand usage and improve the Website; and
security and performance.
You can manage cookies through your browser settings. If we implement a cookie consent banner, you can use it to control optional cookies.
07. Sharing and Disclosure
We may share personal data with:
Service providers (sub-processors) who help us operate the Services (e.g., hosting, analytics, email delivery, customer support tools).
Payment providers to process transactions.
Messaging providers where we send communications by email/SMS/WhatsApp.
Professional advisers (legal, accounting) where needed.
Authorities where required by law or to protect rights, safety, and security.
We do not sell personal data.
A current list of key sub-processors is available on request.
08. International Transfers
Your personal data may be processed in countries other than where you live, depending on our vendors and hosting. Where required, we use appropriate safeguards for cross-border transfers.
09. Data Retention
We retain personal data only for as long as needed for:
delivering the Services;
legitimate business purposes (support, security, audits);
complying with legal obligations (tax/accounting); and
resolving disputes and enforcing agreements.
Retention periods vary by data type. Where we act as a processor, retention is generally controlled by the customer organisation, subject to the terms of the Services.
10. Security
We implement reasonable technical and organisational measures to protect personal data, including access controls and secure vendor practices. No method of transmission or storage is perfectly secure, but we work to reduce risk and limit access to what is necessary.
11. Your Rights
Depending on your jurisdiction, you may have rights to:
access your personal data;
correct inaccurate data;
request deletion;
object to or restrict processing; and
withdraw consent where processing is based on consent.
If we are processing your data on behalf of an organisation (processor role), requests should usually be directed to that organisation as the controller. We will support the controller where required.
To make a request, contact contact@commonpattern.com.
12. Marketing Preferences
You can opt out of marketing emails at any time using the unsubscribe link or by contacting us. Service messages (billing, security, and operational notices) are not marketing and may still be sent.
13. Children's Privacy
Our Services are not intended for children under 16. We do not knowingly collect personal data from children. If you believe a child has provided personal data, contact us and we will take appropriate steps.
14. Third Party Links
Our Website may contain links to third-party sites. We are not responsible for their privacy practices. Review their policies before providing personal data.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will update the “Last updated” date and may provide additional notice for material changes.
16. Contact
Privacy questions or requests: contact@commonpattern.com
